The leading clear vodka and flavoured spirits producer Stock Polska, part of Stock Spirits Group plc, has announced a partnership with Orbis S.A., the largest hotel chain in Poland and Eastern Europe. By the end of last year, flagship brands from the producer appeared on shelves in all hotel retail outlets across the country.
Stock Polska spirits products have been consistent market leaders in their respective categories over the years, being recognised not only by Polish consumers but also by business partners. This success is underpinned by the partnership with the Orbis Hotel Group, which sees Stock Polska become the main spirits partner for the hotel chain.
Currently, Stock Polska spirits are the chain’s main range of alcoholic beverages. Bar displays, menus and all information on the range of beverages available for hotel guests have also been modified. The change of alcoholic beverages on offer applies to the following Orbis Hotel Group brands: Ibis, Mercure, Novotel, Orbis and Sofitel.
“One of our most important achievements of 2017 is the partnership with the Orbis Hotel Group. It is a great honour for us to become the main partner of the largest hotel chain in Poland and Europe. I am convinced that hotel guests will appreciate that fact and become our consumers,” says Łukasz Konieczny, National On-Trade & Premium Brands Manager.
In 2018, the alcohol selection of the Orbis Hotel Group will include Stock Polska flagship brands such as Amundsen, Stock Prestige, Żołądkowa Gorzka as well as Saska. The Group will also sell a range of products in the whisky/cognac category such as Jim Beam and Maker’s Mark, as well as Tequila Sauza Silver and Gold.
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