A new bottle for the no.1 vodka in Poland – a new ergonomic design
In 2007, a new brand was launched onto the demanding Polish spirits market and this brand captured the consumers’ imagination. This was Czysta de Luxe Żołądkowa Gorzka. From the moment it appeared in stores, it was already the winner in a nationwide piece of consumer research* in which Polish consumers rated it as the best tasting vodka. It then quickly gained a wide following of vodka enthusiasts.
The excellent taste profile is achieved thanks to a sophisticated recipe and production process which includes six step distillation and filtration through natural charcoal filters. This pure, smooth flavour was also appreciated by the Vodka Masters jury in London, which in 2009 awarded Czysta de Luxe with a gold medal.
In 2009 and after less than two years on the market, Czysta de Luxe became the best selling vodka in the country making its producer also the vodka market leader in Poland, as well as becoming the fastest growing vodka brand in the world according to Drinks International Millionaires Club**.
In 2010, every fifth bottle of vodka purchased in Poland was Czysta de Luxe Żołądkowa Gorzka (Source AC Nielsen, 2011.).
As a result of this spectacular success, the brand owner continues to ensure that Czysta de Luxe is of the highest quality and has now decided to improve the only thing that can be improved - the packaging.
The new design for Czysta de Luxe Żołądkowa Gorzka reflects all the attributes of the vodka itself: strong, pure character and excellent quality, all of which are appreciated by Polish consumers. The bottle is distinguished by its unique shape with side embossing that is both tactile and ergonomic.
The market success of Czysta de Luxe, consumer appreciation as well as great taste have all been confirmed by the 11 medals which have been awarded in international and domestic competitions. “These are good reasons for this brand to be re-launched in improved, more distinctive packaging''- so says Ewa Markiton, Senior Brand Manager in Stock Poland.
Changes have been made to the label and colour design. The powerful combination of black with intense red highlights underlines the distinctive quality of the vodka. This new pack design is worthy of Poland’s number 1 vodka brand, the winner of many prestigious awards and the holder of consumers’ trust.
*Clear vodka blind consumer quality test carried out by Pentor Institute in 2007.
** Millionaires Club, a prestigious ranking of spirit brands based on annual sales results, is one of the most anticipated publications in the industry. It also provides excellent information on the spirits market and indicates the strongest brands.