Stock 84, a flagship brand in Stock Spirits portfolio with over 130 years of heritage, was created by our visionary founder Lionello Stock, who first produced his own brandy in 1884. The brand was the backbone of Stock’s historical internationalization. To this day it remains the most widely distributed of our brands, operating in a long established category with broad international consumer appeal. Stock 84 is distributed in all of our wholly owned markets and in 21 others across the world through Stock International’s distributor partners.
The Stock 84 packaging and liquid range was relaunched in 2018. The redesign brought renewed consistency to the product range globally, with a new bottle which stays faithful to the traditional Stock 84 silhouette, but with a modern twist that adds a premium feel.
Our best selling Stock 84 Original’s unmistakeable character is the result of the aroma, flavour and golden colour developed during slow maturation in oak casks. During this ageing process Stock 84 brandy acquires the unique mellow taste and palate pleasing smoothness that has been its hallmark for more than a century.
Stock 84 Original is an ideal relaxing drink after a meal or with coffee. It is suitable for drinking neat or can be enjoyed in the serving suggestions below, inspired by the four seasons:
- Spring: Put ice in a strainer and pour the brandy over it into a glass. Garnish with several strawberry slices.
- Summer: Combine brandy and ginger ale in a highball glass, and garnish with a lime twist.
- Autumn: Savour it neat in a large glass with dark chocolate chips as an accompaniment.
- Winter: Pour the brandy into a glass; place 1 teabag, 1 slice dried orange, 1 cinnamon stick, 1 clove, 1 star anise seed, 1 teaspoon sugar, plus hot water into a French press, plunge and add to the brandy.
Stock 84 XO, is a premium range extension of Italy’s second biggest-selling brandy, Stock 84 Original1. Combining high quality, barrel-aged, 8 year old brandy, dark amber in colour with coppery hues and notes of vanilla and chocolate in its smooth, velvety taste. With elegant premium black and gold packaging and the foundation date of 1884 embossed proudly on the bottle, Stock 84 XO commands a retail price premium of c.35% to its mother brand. It offers consumers an option to trade up to a more premium but still affordable variant of a much loved brand.
The most premium expression of Stock 84 is Gran Riserva 20yo, an ultra-premium brandy with a refined and unmistakeable taste. Distilled on the hills in the heart of beautiful Tuscany and aged in barrels of fine Slavonian oak for over 20 years, this ultra-premium offering is available as a limited edition with only 5,000 numbered bottles being released. Presented in an elegant decanter style bottle, the exclusive appeal of this limited edition will appeal to enthusiasts, connoisseurs and collectors of luxury brandy all over the world.
Stock 84 has also used the expertise in brandy production, gleaned over many generations, to expand into the liqueurs category, broadening its appeal to a wider audience in a wider range of usage occasions. Stock 84 Orange, is an orange flavoured brandy liqueur, best served straight, with ice, or lightly diluted with water, but also great in cocktails and long drinks, or with ice cream and fruit salad.
Stock 84 Crema is a brandy based cream liqueur whose carefully selected ingredients such as delicious dairy cream, top quality spirit and a fine mix of aromas are blended to a secret Stock recipe to create a liqueur with a unique flavour. Enjoy it neat or chilled to savour all its nuances, or simply add to coffee for a note of pure indulgence.
1. IRI total Italy modern off-trade, brandy MAT September 2020