Beam Suntory and Stock Polska expand and extend distribution agreement
07/10/2016
Beam Suntory and Stock Polska are pleased to announce that they have entered into an exclusive three year distribution agreement in Poland that expands and extends their current relationship. Stock Polska is one of Central Europe and Poland’s leading spirits companies and has overseen the distribution of a large segment of Beam Suntory’s portfolio since 2013. This new agreement expands upon the existing partnership between the two companies, with Stock Polska assuming responsibility for Beam Suntory’s entire portfolio in Poland from 1st January 2017.
In addition to its existing Beam Suntory portfolio, which includes Jim Beam, Maker’s Mark, Teacher’s, Laphroaig, Kilbeggan, Ardmore, Connemara, Knob Creek, Basil Hayden, Baker’s, Booker’s, Courvoisier and Sauza, Stock Polska will also take responsibility for a number of Beam Suntory’s other premium and super-premium whisky brands, including Yamazaki, Hibiki, Hakushu, Auchentoshan, and Bowmore. In Poland, these brands are currently distributed by Tudor House Ltd.
Since the beginning of its partnership with Beam Suntory in 2013, Stock Polska has more than doubled the market share of its Beam Suntory brands from 2.5% to 6.5% (MAT). By consolidating Beam Suntory’s entire portfolio in Poland, Stock Polska will be even better placed to leverage its resources and drive growth across all of Beam Suntory’s premium spirits brands.
Marcin Sznajder, Beam Suntory’s Senior Commercial Director, Eastern Europe, commented: “We are very pleased to build upon our already fruitful relationship with Stock Polska with this new agreement. Stock Polska has the expertise, the scale, and the passion to take our portfolio to the next level of growth. Together, we have developed a strategic cooperation model that will utilize the expertise of both of our teams and enable us to win together in this important growth market. I would also like to take this opportunity thank the team at Tudor House, which has been a tremendous partner and has played a pivotal role in the growth of our brands in Poland for many years.”
Marek Sypek, Managing Director of Stock Polska, said: “We are thrilled to be renewing our partnership with Beam Suntory and expanding our portfolio to include some of the world’s most sought-after Japanese whiskies and exciting, quality Scotch brands like Auchentoshan and Bowmore. With this strengthened relationship and extended portfolio of premium spirits, we are in a great position to continue building the market share of these outstanding brands across Poland.”
Contacts:
Beam Suntory
Nell Murphy
International Communications Director
nell.murphy@beamsuntory.com
+44 (0) 74 71 148 209
Stock Spirits Group
Richard Hayes
Group Sales & Marketing Director
richard.hayes@stockspirits.com
+44 (0) 1628 648401
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
About Stock Spirits Group PLC / Stock Polska
Stock Spirits, one of Central and Eastern Europe’s leading branded spirits and liqueurs businesses, offers a modern premium branded spirits portfolio, rooted in local and regional heritage. With core operations in Poland, the Czech Republic, Slovakia, Italy, Croatia and Bosnia & Herzegovina, Stock also exports to more than 40 other countries worldwide. Global sales volumes currently total over 100 million litres per year.
Stock holds strong market positions in spirits in both Poland and the Czech Republic, where it has invested in what are believed to be state of the art production facilities, and is one of the world’s leading vodka producers. Core Stock brands include products made to long-established recipes such as Stock brandy, Fernet Stock bitters and Limonce, as well as more recent creations like Stock Prestige and Zoladkowa de Luxe vodkas.
Stock was created through the integration of Eckes & Stock and Polmos Lublin in 2008 and floated on the main market of the London Stock Exchange in October 2013.
Stock supports and is active in the promotion of responsible and moderate drinking. For further information please visit: www.stockspirits.com
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